Song Wei Yeow

ICUMS and MNight have become an inseperable part of my university life, I'm hoping I'll be able to inspire juniors to feel the same sense of belonging by encouraging them to join events via my creative works. I had acquired relevant skills as a publicity officer in a chartiable society and a collabrative service project for several years in the past, and I'm motivated to further develop and broaden my skills (especially photography).

Should I be elected as the communication secretary of ICUMS, I will:

1. Manage, update and increase engagement on ICUMS social media platforms
   • Objective: Keeping current members in touch and encouraging members/non-members to join ICUMS and its events
   • Regularly share information on all platforms regarding upcoming ICUMS events at least 2 weeks before the event date.
     • Includes engaging entertainment-focused short-form content (shorts and reels) and informative posts to share event details
   • Post and share recaps within 1 week after an ICUMS event. Ensuring photos/videos of events are made available to members within the same timeframe
2. Managing MNight-2025's promotion. Overseeing a marketing team and MNight-2025 marketing division
   • Objective: Expanding the outreach of MNight-2025 while promoting members to join MNight divisions
   • Manage a dedicated marketing team that coincides with MNight marketing division
     • Working with MNight director, oversee promotional materials to ensure appropriate progression
   • Set and follow a timeline at the start of autumnal term to ensure promotional materials are regularly shared leading up to the main event
   • Post of each MNight division outlining details, expectations and media from previous MNights