Manifesto:
The Imperial College Union Malaysian Society (ICUMS) served as a second home for me when I first arrived. Participating in Malaysian Society events helped me form friendships and memories that I know will be highlights of my time studying at Imperial. As the Communications Secretary, I intend to encourage more members to participate in our events and share these feelings through their strengthened promotion.
If I am appointed as the Communications Secretary, I intend to:
Regularly update the ICUMS social media platforms
I will regularly update the ICUMS social media pages, and ensure that all information is accessible on every platform to reach a larger audience. I will discuss future events with the ICUMS committee and decide on a general marketing timeline.
Content creation for ICUMS
We need to capitalise on the popularity of Instagram Reels and TikTok to promote our events and celebrate Malaysian culture. I want to create more content aside from advertisement posters for events. As the Communications Secretary, I will assemble a content creation team to assist me with this and I believe that it will increase engagement on our social media sites.
Manage MNight Marketing
As the Communications Secretary, I intend on strengthening the marketing of MNight to freshers to increase participation through the creation of short introductory videos for each department. I will oversee the production of MNight promotional content and merchandise and work closely with the Vice President and Directors to create a cohesive brand identity for MNight 2025.