Cheng Xin Cheong

Women in Business: Marketing Manager

Hi everyone!

I'm Cheng Xin Cheong, a chemistry student passionate about business. Attending Women in Business events has significantly deepened my knowledge of the business world. Now, I aspire to become the Marketing Manager of ICWB to take our society's presence to the next level by strengthening our brand and making events more visible.

Why Me? I have experience as a Marketing Manager for a scientific event, where I played a key role in increasing the event's visibility and popularity. Additionally, I'm proficient in design software such as Canva and Photoshop, allowing me to produce visually appealing promotional materials that stand out. I'm also an approachable and friendly person who enjoys meeting new people, and I want to make everyone feel valued and included in our society.

My Plans & Initiatives:

1) Introduce a fixed colour scheme for different types of events to create a visually organised brand. For example:

Light Blue – Social Events
Light Pink – Seminars

This will ensure consistent and professional designs that align with the Women in Business brand, allowing members to identify event types quickly.

2) Develop engaging and impactful social media content

Design captivating posts with clear event information
Create funny and relatable reels that grab people's attention.
Use different platforms wisely to promote our events and attract more students.

3) Collaborate with the committee to ensure marketing materials are consistent with our objectives while actively seeking feedback to refine our promotional content continuously.

I would greatly appreciate your support. Thank you!