Photo of Ekaterina Veter

Ekaterina Veter

Women in Business: Marketing Manager

Hi everyone!

I’m Ekaterina, a first-year economics, finance, and data science student, excited to turn my passion for mentorship and marketing into action. Having gone through the Spring Week application process myself, I know how overwhelming it can feel, especially as a first-year with so many societies, events, and opportunities to choose from. It’s easy to feel lost or unsure where to start.

The ICWB mentorship programme made a real difference for me, giving me the confidence and insights to secure four Spring Week offers. Now, I want to give back by helping more women go after the same opportunities. As marketing manager, I want to make ICWB’s presence engaging, accessible, and welcoming so every Imperial woman knows what we offer, why it matters, and that she is welcome.

A key goal of mine is to expand ICWB’s presence on LinkedIn. With recruiters, alumni, top firms active on the platform, we need to showcase events, highlight members' achievements, and build a strong professional brand that positions ICWB as a leading society. I feel confident in achieving this as during my marketing placement with the Money Maze Podcast, my strategy was precisely that.

I am also incredibly passionate about the power of art in communicating information and creating a sense of belonging, i.e. the creative side of marketing. With my experience in business, outreach, and design, I am committed to helping ICWB grow and be the go-to society for all women at Imperial breaking into or learning more about business.